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Prospera is the largest social program in Mexico and the second largest CCT in the world? It has been extensively studied and rigorously evaluated by independent academic institutions. Studies show that the program has a positive impact in 1) school enrolment and education levels, 2) improvements in nutritional status, 3) better health prevention, and 4) reduction of income poverty in rural areas.

This pilot is designed to evaluate the impact of channeling targeted, personalised and timely information to pregnant Prospera beneficiaries, with the aim of improving maternal and infant health outcomes. This will enable Prospera to improve the provision and deepen the impact of its health services.

The Case of Prospera Digital

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