This is the objective of MiSalud – a digital health program of the Mexican Government that uses information and communication technologies to improve public health strategies in the country. In addition, it is the first program in the world to use a unique digital platform to disseminate content through the cell phone for prevention and health promotion of various diseases.
The maternal-infant messages are designed by specialists and contain specific information for each stage of pregnancy and the first two years of the baby's life. Through social networks and SMS messages, MiSalud sends personalized contents about disease prevention and health care to specific groups of the population. Hidalgo, Morelos, Querétaro and Tlaxcala will begin the implementation of the program with the focus of maternal and child health. The service will be available in these four entities for all women who wish to participate.
In the next months the program will be extended to the rest of the country.